Narrativa Social

What's being said
isn't just noise.
It's a signal.

Intelligence for communication leaders — built by someone who lived the problem from within. One analysis per week. No guessing.

Narrativa Social Newsletter
Insights on behavior, culture, and data that help brands, politics, and causes gain momentum.

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What we do

Intelligence applied
to communications.
From the inside out.

Narrativa Social was founded by someone who lived the problem from within — over 10 years of research and intelligence applied to communications. Building intelligence for global brands. Most tools were built by people looking at communications from the outside. Narrativa Social, not.

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Scenario Analysis

We map narratives, actors, and trends around strategic topics. We identify opportunities, risks, and action paths before they become headlines.

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Trend Mapping

Proprietary methodology that measures volume, velocity, and volatility to identify emerging movements before the market catches on.

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Digital Environment + Research

The union of digital scenario analysis with behavioral research techniques. Full 360° coverage during moments of limited resources or time.

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Analytics for Agencies

Outsource analytics to communications and PR agencies. Technical and strategic partner operating under your agency's brand.

For whom

Two audiences.
One same rigor.

Analysts and teams

You classify, monitor, and deliver reports every week. But the data feeding all of this is never reviewed with the rigor it deserves.

Tagarelo solves this: text classification at scale, with your criteria, in minutes. From operational to strategic.

Early adopters list

C-level & directors

When a topic becomes political ammunition, companies stop controlling the narrative — and start reacting to it.

Intelligence for decision-making in contexts of reputational risk. Built perception vs. probable reality.

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The founder

Henrique Paludetto

Founder, Narrativa Social

Over 10 years in research and intelligence applied to communications. Analytics & Intelligence Manager at Weber Shandwick Collective. Selected for a program in Washington DC focused on data/analytics and product. Builds what the market needed — and what nobody had built from the inside out.

What's being said
isn't just noise.
It's a signal.

Intelligence applied
to communications.
From the inside out.

Scenario Analysis

Trend Mapping

Digital Environment + Research

Analytics for Agencies

Our services are the operating laboratory.

Two audiences.
One same rigor.

You classify, monitor, and deliver reports every week. But the data feeding all of this is never reviewed with the rigor it deserves.

When a topic becomes political ammunition, companies stop controlling the narrative — and start reacting to it.

Practical explorations on
how narratives shape
perceptions and affect business.

Digital Scenario Analysis

When rare earths become political ammunition and what it means for companies

When distribution decides elections (and marketing campaigns)

What's being said isn't just noise. It's a signal.

Intelligence applied to communications. From the inside out.

Scenario Analysis

Trend Mapping

Digital Environment + Research

Analytics for Agencies

Our services are the operating laboratory.

Two audiences. One same rigor.

You classify, monitor, and deliver reports every week. But the data feeding all of this is never reviewed with the rigor it deserves.

When a topic becomes political ammunition, companies stop controlling the narrative — and start reacting to it.

Practical explorations on how narratives shape perceptions and affect business.

Digital Scenario Analysis

When rare earths become political ammunition and what it means for companies

When distribution decides elections (and marketing campaigns)

Insights on behavior, culture, and data that help brands, politics, and causes gain momentum.

What's being said
isn't just noise.
It's a signal.

Intelligence applied
to communications.
From the inside out.

Two audiences.
One same rigor.

Practical explorations on
how narratives shape
perceptions and affect business.