Narrativa Social

Analytics and intelligence
applied to communication.

Narrativa Social transforms communication knowledge into intelligence services and analytics products.

Data, method, and technology applied to analysis, measurement, and decision problems.

Meet tagarelo See what we do

From Within

From within communication work

Narrativa Social was born from experience with measurement, social listening, data classification, scenario analysis, and intelligence for communication.

In this work, the problems that now guide our services and products emerged: criteria difficult to maintain at scale, poorly systematized processes, and large volumes of information that require operational work.

Some of these problems need analysis. Others can become tools.

Leadership

Over 10 years in communication, analytics, and intelligence

Henrique Paludetto, founder of Narrativa Social

Henrique Paludetto

Founder, Narrativa Social

Henrique Paludetto is a journalist with an MBA in Marketing and training in Data Science. He has worked for over 10 years in research, analytics, and intelligence applied to communication, and was Analytics & Intelligence Manager at Weber Shandwick.

His experience includes projects for brands like Ambev, Itaú, Johnson & Johnson / Kenvue, Heineken, Warner Bros. Discovery, BRF, Saint-Gobain, 99, Bristol Myers Squibb, and Dyson.

At Narrativa Social, he works on applying technology and artificial intelligence to communication and analytics problems and leads the development of tagarelo.

Henrique on LinkedIn →

Fronts

Knowledge can become analysis or a tool

Narrativa Social works in two areas.

Intelligence services

Projects developed for specific communication, reputation, analytics, and decision questions.

Analytics products

Tools for recurring processes that can gain scale with technology.

Product

Text classification at scale, with your criteria.

Tagarelo is Narrativa Social's first product.

You upload a database, define what you need to classify, and establish your criteria. Tagarelo applies that logic to the entire set and organizes the results for review and analysis.

AI applies criteria at scale. You define, review, and interpret.
Meet tagarelo →

Intelligence

Intelligence applied to communication and decision

Scenario and narrative analysis

Reading media, social networks, authorities, and stakeholders to understand how topics gain attention, which actors participate in the conversation, and what movements can affect decisions.

Analytics and measurement

Data structuring, methods, classifications, and dashboards to make communication measurement more consistent and useful for analysis.

Social listening, research, and trends

Analysis of conversations, behavior, and cultural signals to identify patterns, changes, and topics worth investigating.

Contexts

Different contexts. Different questions.

Communications, PR, and brands

How to measure better, interpret perception changes, and understand narratives that affect brands and reputations?

Regulated companies and sectors

What signals emerge from authorities, regulators, media, and stakeholders that can affect decisions?

Politics and causes

Who gains attention, which narratives are growing, and how do different actors influence perception of a leadership, issue, or cause?

Applications

Some of the problems where this work has been applied

Politics and electoral context

Analysis of scenario, narratives, and emerging movements for leaderships and electoral contexts.

Culture and consumption

Analysis of public perception and cultural behavior.

Institutional intelligence

Monitoring of public environment, regulatory context, and stakeholders.

Content

Insights about behavior, culture, and data that help brands, politics, and causes gain strength.

Article · Aug 19, 2026

What does AI say about your brand?

How artificial intelligence is becoming a medium of communication — and what that means for reputation and public relations.

7 min Read

Case

Digital Scenario Analysis

How we transformed data into winning strategies through research, network monitoring, and political context analysis.

10 min Read

Article · Dec 3, 2025

When rare earths become political ammunition and what it means for companies

How strategic topics can become fields of dispute and affect companies that need to navigate sensitive debates.

4 min Read

Article · Nov 18, 2025

When distribution decides elections (and marketing campaigns)

How organic awareness can be more powerful than financial investment. A study on distribution and competitive advantage.

7 min Read